General • 23 Jul 2017 ‘Purpose’ is Overrated in Business Success Myth: Great businesses start with a ‘great purpose’. Fact: Great businesses start with a ‘big latent market’. Example: John Kellogg. What was his ‘purpose’ for inventing corn flakes? To suppress runaway libidos and lust, which he blamed on eggs, sausages, and other protein-rich breakfasts (he believed that the world’s biggest... read more
General • 23 Jul 2017 Knowledge Trumps Attitude in Design One hears often that engineers and entrepreneurs must practice “human-centered design”. The problem is that this is often presented as an “attitude” that they must adopt and never as a deep and broad field of knowledge they must be immersed in. This almost certainly stems from the increasing disrespect for... read more
General • 8 Jul 2017 Africa Launches into Space in a Small Way Firstly, congratulations definitely are in order. A small Ghanaian university has joined the Space Race by participating in the ongoing CubeSat launch trend. A CubeSat costs nearly $100,000 to put in orbit (rocket launch costs are significant), and getting JAXA (the Japanese Space Agency) and others to back your university... read more
